New Fibers is an innovative team in Mexico that is recycling one of the most difficult-to-recycle materials - Tetrapak. After years of research and development, they have found a way to give this problematic material a new life. The results of this process yield two very different but incredibly useful materials. PROWL was brought into this stage of their business to create a future-proof go-to-market strategy which points them toward specific industries and use cases based on the materials’ functions and characteristics.

These materials are still in development and will be coming to market soon.
Renderings by Diego Diapolo.