Fast furniture is a massive problem in the design industry. Low-quality, toxic materials and the constant pressure to keep up with changing trends lead to over 12 million tons of furniture being disposed of in the U.S. alone each year. With PEEL, the PROWL team is exploring ways of combating fast furniture from within by designing with healthier materials and incorporating an accessible end-of-life plan from the beginning of the design process. Inspired by hemp stock and how different parts of the plant are removed to be harvested for reuse, PEEL is an elevated version of the classic stacking chair that marries utility with responsibility. It serves its purpose, but only for as long as it needs to.
PEEL debuted at Milan Design Week 2023 at Alcova in an exhibition titled ‘Expect Death’ in which visitors were immersed in the hemp material story and led through an abstract interpretation of the chair’s manufacturing process in an animation by DADA PROJECTS.
Professional Photography by Noah Webb.